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The internet is full of conversations and discussions. More good information passes my screen in a minute than I can work through in the day. In this world of disconnected conversations it’s important to understand that it’s the people on the other end that matter. I watch people out for the popularity contest rather than actually contributing real value to the environment. How many users can you have, how many hits can you get.
Jim Connolly posted a great blog entry about maanging the Search Engine Optimization (SEO) side of things with the human side. In his posting Focus on people – Not ‘hits’! he notes how true growth comes from the people. Engage your users and they will return. SEO is important but it should not be the sole purpose of your site. Don’t forget the power of your users.