Types of presentations
An effective way to prepare a presentation is to begin with a clear understanding of the purpose of the presentation. Generally there are three main types of presentation, each with a different goal. Depending on which type you’re targeting, your content and focus may change.
Discussion Presentation
The primary goal of a discussion presentation is to gather input and feedback from the audience. Discussion presentations are most effective when one or more discussion questions are clearly defined and communicated to the audience. Supporting background information is typically provided to provide context before opening up for discussion. A typical audience for a discussion presentation would include subject matter experts and other core individuals. Multiple discussion presentations may occur in order to include all facets and aspects of a discussion. For example an initial discussion may present a challenge and solicit possible options. A second discussion may present the proposed solution to all impacted parties to solicit feedback from those individuals.
Inform Presentation
Informational presentations are typically geared to larger more general audiences. The focus of an informational presentation is more “matter of fact” in nature, discussing the facts of a situation. Presentations of the Inform type don’t typically ask questions of the audience. Ideally those questions that do surface would look to clarify points within the presentation. Inform presentations can also be thought of as training presentations. The objective is to communicate information clearly from one group to another.
Approval Presentation
Once various alternatives have been considered and evaluated, the Approval presentation provides the opportunity to explain the problem and proposed solution for acceptance by leadership or governing entities before moving forward. Effective approval presentations typically frame the problem, as well as process that led to the solution. With the objective of this presentation type concluding with a yes or no decision, all efforts should be made to answer potential questions well before the actual presentation. This type of presentation should avoid debates about the correct way to accomplish something. Those discussions should occur before this in discussion presentations. The result of those debates and discussion should be summarized in the approval presentation.
Effective approval presentations provide a clear explanation of the problem faced, summary of findings and options reviewed, as well as a brief overview of the steps taken that led to the proposed solution. Most importantly the presentation should clearly communicate what the audience is being asked to approve. At the conclusion of the presentation the audience should have a solid understanding of their task at hand and information required to accomplish the task and approve or deny the proposal.
Conclusion
Regardless of your situation, beginning with a clear understanding of your objective is critical for achieving success, and presentations are no exception. Clearly identifying your presentation type enables you to guide and focus the discussion to meet the real objectives of your presentation. Utilizing the Discuss, Approve, and Inform concepts will help you succeed in your future presentations.
